This was the night President Trump was elected and there was a lot of Press there and when I got out of my van I heard the voice of God say this is your Guerrilla Warfare Marketing Move. All I knew was I’m just starting these tours and I have one hell of an idea and I’m determined to make it work.
At this time I had pitched my idea to Viator and they loved it and since they were already established I knew I could direct people there with little to no problems which is why I had the sign made up. Now the new African American Museum was opening up downtown soon and people from all over the world would be coming here and I wanted in on the action and I had already created the DC Underground Railroad Tour and then I launched the DC Black History Night Tour.
Business was ok under Viator and at that time I was the only African American Tour in DC on their site yet every time I saw Tours being advertised on their site was always the white tours. And when I approached them about it I really didn’t like the response I was getting and I’m spending my money directing people to them.
Because of the lack of respect I thought I was getting from Viator I told them to remove my Tours from their site immediately. Mind you I’m just starting these tours and I don’t even have my own website yet but I have some tours already in the pipeline so I broke off on my own and that’s when I created Capital Buddy Tours.
At that time this domain name wouldn’t leave me alone dcblacktours.com so I purchased that also. Once I decided to leave Viator I said ok the same way I was directing traffic to their site I’ll do the same for myself and that’s when this journey started to get real interesting. I didn’t have much money so I had to lean on my creativity and that’s when I decided to run with my Guerrilla Warfare Marketing Move.